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Types of Trademarks

August 13, 2016

Trademarks and Service Marks A trademark is a distinctive word, name, symbol, device, or other designation or combination of such designations that is used in a manner that identifies the source of a product and distinguishes that source from others. In essence, a trademark is a brand name. EXAMPLES: Xerox, Exxon and Starbucks, Nike sports … Read more…

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California’s Talent Agency Act:
Time To Get Real: Antiquated Regulation and the 21st Century

July 30, 2016

By Reena Sehgal  “We cannot solve our problems with the same thinking that created them.”[1] Glitz. Glamor. Fame. Fortune. Red carpets. That is what Hollywood is all about, right? Wrong. The reality is that Hollywood is an impersonal, uncaring, and unforgiving place. Today’s average American consumer arguably knows more about the lives of the Kardashians … Read more…

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Why You Should Trademark Your Company Name And Logo

July 22, 2016

So, you’ve decided to start a new business or maybe you’ve been in business for a while. Maybe you’ve just come up with a fantastic idea for a new “App”. Whether you’re a brick-and-mortar or completely online business, you’re probably asking yourself “Do I really need to trademark my business name?” It can seem unnecessary … Read more…

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When To Lawyer Up

July 8, 2016

Reena Sehgal sat down with actor, director and filmmaker, Sarah Delpizzo, to answer some questions that artists may have regarding contracts. Check out the article:   http://mylalifestyle.com/when-to-lawyer-up/

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